Mobile Video Monetization Service

Posted on 11/13/2008 by markra
Tags: robin wauters, techcrunch, transpera

Transpera - Mobile Video Monetization Service by Robin Wauters on November 12, 2008 Transpera has developed a platform that enables the distribution and monetization of Web videos on mobile phones. With the so-called Transpera Ad Platform (TAP), the company offers mobile video publishers and carriers a suite of promotional and distribution building tools to enhance the end user experience, and advertisers a way to market their wares by serving targeted ads in the form of interactive display banners, pre-roll videos, overlay ads, post-roll experiences and mini sites. There’s even a spin-off platform tailored specifically to the iPhone (screenshot of the model below), which makes sense given the fact that web browsing and entertainment is quite popular on the device. The platform is in use by a number of noteworthy information and entertainment brands, including Associated Press, CBS News, Discovery Communications, Fox Reality Channel, MTV Networks, Break.com and Revision3 (sample video).